Jaap Korteweg: daga mahauta zuwa maƙerin nama

Kalmomin "mai cin ganyayyaki" da "nama" ba safai ake jin su tare saboda ma'anoni masu karo da juna. Amma dan kasar Holland Jaap Korteweg, wanda ya kafa tambarin mai cin ganyayyaki, ba zai iya tsorata da irin wannan oxymoron ba! Mahauci ne na gado, yana jagorantar wani sabon kamfani, wanda ya sami lambar yabo na madadin nama.

Ga mahauta ƙarni na tara, makomar gaba tana bayyana sarai: ci gaban kasuwancin iyali mai nasara. Haka shi da kansa ya yi, har sai da cutar zazzabin alade ta tilasta masa ya sake nazarin dangantakarsa da nama a cikin 1998. Lokacin da aka ba shi kyautar gawa dubu don adanawa, Jaap ya sami wani abu na epiphany. Daga nan ne kuma aka fahimci sarai cewa ko dai kwayoyin halitta ne, kosher, da mutuntaka, da sauransu, duk dabbobin sun kare a wuri daya, wato mayankar. Jaap ya ce,

Jaap ya yarda cewa ba duk masu cin ganyayyaki ba ne ke son cin abincin nama. Duk da haka, an yi masa wahayi ta hanyar damar da za ta taimaka wa waɗanda ke kan hanyar barin kayan dabbobi kuma suna fuskantar wasu matsaloli a cikin wannan. Kewayon kantin sayar da shi yana da fadi, amma mafi so a tsakanin abokan ciniki shine burgers "naman sa" da gasasshen Jamus " tsiran alade ". Baya ga abinci mai sauri mai cin ganyayyaki, The Vegetarian Butcher yana bayarwa konjac king prawns (Tsarin Asiya) kayan lambu tuna kuma mai ban tsoro da gaske minced waken soya don shirye-shiryen naman nama da nau'o'in "nama" daban-daban. An zabi Salatin Eel Abincin Abinci na Shekara a 2012 Dandano na gasar Netherlands, kuma kaji na vegan ya sami kima mai ban mamaki a duka dandano da ƙimar abinci mai gina jiki daga Ƙungiyar Masu Ciniki ta Dutch. Har ila yau, kamfanin yana samar da ƙananan kayan da ba na dabba ba, irin su croquettes mai cike da kirim mai cin ganyayyaki, vegan spring rolls da noodle patties. Jaap yana aiki tare da abokan kasuwanci kamar Nico Coffeeman da Chef Paul Bohm don haɓaka sabbin kayayyaki. .

Tun daga farko, mahauta mai cin ganyayyaki ya sami tallafi da yawa. Ana mutunta alamar musamman ga masu cin nama suna neman canza abincinsu, maimakon masu cin ganyayyaki masu cikakken ƙarfi. Daga rahoton New York Times:

Da yake duba gaba da ƙoƙarin biyan buƙatun da ake samu, kamfanin yana shirin buɗe sabon babban shuka a birnin Breda da ke kudancin Netherlands. A watan Oktoba 2015, kamfanin ya ba da shaidu don sabon shuka, wanda ya kara yawan zuba jari zuwa . An sanya hannun jarin a cikin nau'i na lamuni masu girma a cikin shekaru 7 tare da adadin riba na 5%. A cewar Jaap, adadin mutanen da ke da sha'awar samar da kudaden sabuwar shukar ita ce mabudin sha'awar ci gaba da dorewar ci gaban nama.

Duk da halin da ake ciki da kuma ci gaban wannan al'ada, Jaap yana ƙoƙari ya zama mafi girma kuma mafi kyawun dan wasa a kasuwa, yana rarraba kayansa na "nama" mai cin ganyayyaki a duniya. Mai buri? Wataƙila, amma dalili da ƙudurin Jaap Korteweg kawai za a iya hassada.

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