Vichy: tarihin tarihi

Wace shekara aka kafa alamar Vichy?

Wannan tambaya mai sauƙi za a iya amsawa a cikin kalma ɗaya - a cikin 1931. Amma a gaskiya, tarihin Vichy ya fara a zamanin Asterix da Obelix - BC. A hanyar gida daga Gaul zuwa Roma, Julius Kaisar ya gano maɓuɓɓugan ruwa a bakin Kogin Allier kuma ya tilasta wa sojoji yin wanka a cikinsu. Ga shi kuma - raunukan yaƙi sun fara warkewa kusan a idanunmu! Sa'an nan kuma, ta wurin babban umarni na mafi girma na sarakuna, sabon mai mulkin waɗannan ƙasashe da ruwa na sihiri, an kafa wurin shakatawa na thermal - mai yiwuwa shi ne na farko a Turai.

Ƙarnuka sun shuɗe, tare da tafiyar Romawa, ɗaukakar garin da sunan da ya yi kama da "Vichy" na zamani a hankali ya ɓace. An maye gurbin tsohuwar zamanin da tsakiyar zamanai. Maɓuɓɓugan ruwa masu banmamaki sun juya sun zama kurkuku a cikin gidajen ibada da ƙauyuka waɗanda suka girma a kan bankunan Allier. Sun kasance - ba, ba kaɗan ba - na farko na gidan Bourbon, wanda zuriyarsa suka sa kambi na kusan dukkanin jihohin Turai kuma, a hanya, suna mulki har yau. Mafi shahararren tushen Vichy har yanzu ana kiransa Celestine (La source des Celestins), saboda yana kan yankin tsohon gidan sufi na Celestines - rushewar launin toka har yanzu yana kiyaye wannan mu'ujiza ta yanayi.

Ya mutu sau da yawa a yaƙe-yaƙe kuma an sake farfado da ƙaramin garin Vichy. Amma maɓuɓɓugan ruwa masu ban al'ajabi suna ta bugun zuciyarsa kullum. A ƙarshe, a ƙarshen karni na XNUMX, Henry IV na Bourbon ya sami kambin Faransanci, kuma Vichy ya sami sabon zagaye na tarihin sarauta. Ta hanyar umarnin sarki, an ƙirƙiri Babban Gudanarwar Ruwa na Ma'adinai, kuma a cikin Vichy kanta, an gina rumfar tare da baho biyu a ƙarƙashin sunan "Gidan Sarki", inda aka fara yin marquises, kirga, shuwagabanni, baron sun warkar da burbushi. na soja da dueling prowess, kuma mata nemi kawar da shortcomings a cikin bayyanar da za su dauki shekaru, kazalika da gundura da kadaici. Wannan wadata ta kasance kusan shekaru ɗari biyu. Kuma tuni a ƙarshen zamanin zinare na Faransa, aunts na Louis XVI, manyan masu sha'awar warkarwa na Vichy, har ma sun sami nasarar shawo kan ɗan'uwansu mai mulki don aiwatar da wasu haɓakar gine-gine na tsohuwar mak'a, don daidaita shi, don haka. yin magana, ga buƙatun lokacin.

Juyin Juyin Juya Halin Faransa da shigar Napoleon na gaba ya zama ƙasa da bala'i ga Vichy fiye da yawancin masu zaman kansu. Anan, mahaifiyar sarki Letizia Bonaparte ta yi farin cikin inganta lafiyarta. Kuma a cikin 1812, yana marmarin zafi bayan sanyi na Rasha, Napoleon ya sanya hannu kan wata doka kan ƙirƙirar Park of Springs daidai a cikin hanyar da muke gani a yau. Bonapartes ya ƙaunaci Vichy ba kasa da Bourbons ba, wanda ke da tasiri mai kyau a kan makomar birnin: kyawawan gidaje, otal-otal inda Napoleon III da abokan aikinsa ke son zama, wuraren shakatawa inda Isaac Strauss da kansa ya gudanar shekaru da yawa. Gidan caca na gida yana cika taskar birni akai-akai. Daga shekara zuwa shekara, daga shekaru goma zuwa shekaru goma, Vichy, wanda aka ciyar da maɓuɓɓugar ruwa mai ban mamaki, ya wadata.

Kuma a cikin 1931, wani sabon mataki ya fara a cikin tarihin ruwan zafi - sun ƙetare iyakokin garinsu ...

Wanene ya kafa alamar Vichy?

Bayan haka, a lokacin ne aka haifi Vichy cosmetics - alamarsa. Har wa yau, dakunan gwaje-gwaje na Vichy suna cikin Asnières, wani yanki na Paris, a cikin tsohuwar masana'antar Les Parfums de Grenoville. Af, kafin ya zama masana'antar turare, masana'anta na saƙa ne kuma na Coco Chanel kanta ne!

Prosper Allaire da Georges Guerin sun yanke shawarar cewa ya kamata a kula da kyawun mace tare da tunani na kimiyya da taka tsantsan na digiri. A cikin 1931, sun kirkiro Vichy Dermatological Hygiene Society, inda suka samar da "Vichy Secrets" - 8 kayayyakin kulawa don bushe, bushe sosai da fata mai laushi, ba shakka, bisa ga ruwan zafi. A karo na farko, an gabatar da samfurori daban-daban don nau'in fata daban-daban.

"Sirrin Vichy" ba kawai m, mai gina jiki, taushi, an ba da shawarar su a matsayin tushen catastrophically sako-sako da kuma bushe kayan shafa na wancan lokacin. Domin shekaru arba'in, har zuwa 70s, sun ji dadin da ya cancanci shahararsa, da kuma dogara ga iri da aka wuce daga uwa zuwa 'yar.

Tarihin alamar Vichy

Bari mu lissafa manyan matakai.

30-e

"Vichy shine tushen kyau" - irin wannan rubutun, da kuma wani m mutum-mutumi da ke nuna wata mace a cikin rigar gargajiya, ta nuna fuskarta zuwa ruwan sihiri na tushen, tare da lokuta masu nuni tare da samfurori na Vichy, wanda zai iya zama ba da daɗewa ba. samu a kusan kowane kantin magani na Faransa. Kuma koyaushe tare da tunani: “Mai harhada magunguna shine mai ba ku shawara mai kyau. Tambayi irin kulawar da fatar ku ke bukata. Ilimin kimiyya zai ba shi damar zaɓar hanyoyin da suka dace don kyawun ku.

A cikin shekarun farko na kasancewar Vichy Society for Dermatological Hygiene, takwas "Secrets" sun haɗu da nau'i-nau'i na tonics da lotions don a zahiri duk lokatai: ga gajiya da fushin fata, don laushi da ƙarfafawa, da dai sauransu. kayan shafawa sun bayyana, cike da kuzari da kaddarorin kariya na ruwan zafi.

40-e

Iyayen da suka kafa Vichy sun kuskura su kalli mata a kasa fuska da tunani game da kayan kwalliyar jiki, kuma nan da nan suka saki man tanning har ma da kai, kamar yadda tallan ya ce, "tare da tasirin safa." Ba da daɗewa ba, dakunan gwaje-gwaje na Vichy, bisa ga sabbin binciken kimiyya, sun ƙirƙiri kirim ɗin slimming na juyin juya hali na wancan lokacin.

Vichy ya zama alamar kayan shafawa na farko don fara magana kai tsaye ga abokan cinikinta - yana buga kasida ta yau da kullun "Kyakkyawan Tips", irin tattaunawa da matar zamaninsa.

Ana siyar da kewayon samfura na yau da kullun a cikin kantin magani, manyan kantuna, shagunan turare a duk faɗin ƙasar kuma suna ƙarfafa suna da aka riga aka kafa.

50-e

Shekaru 50s shine shimfiɗar jariri na kyakyawa. Amma Mista Guerin yana kula da ka'idodin da suka ƙarfafa shi don ƙirƙirar alamar fiye da shekaru ashirin da suka wuce: tsarin kimiyya, tabbatar da tsaro, kulawa da hankali ga bukatun matan yau. Taken tallace-tallace na ci gaba da jaddada mahimmancin alamar: "Kyawun gaske shine, da farko, lafiyar fata."

A cikin watan Agusta 1955 (alamar tana da shekaru 24, shekarun da suka dace don ingantaccen canji a cikin rabo) Vichy ya shiga cikin L'Oréal, kamfani mai rabin karni na tarihi. Wanda ya kafa L'Oréal Eugène Schuller da abokin aikinsa François Dall sun yi farin cikin ƙara irin waɗannan samfurori masu mahimmanci, masu tasiri a cikin arsenal.

60-e

Vichy a matsayin masana'anta yana yin sabbin ƙaddamarwa kusan kowane wata. Kuma ba samfur guda ɗaya na kewayon Vichy ke kwafin wani ba, amma kawai ya cika! "Idan kun bi shawararmu, wanda aka tsara musamman don ku, kyawun ku zai yi fure kowace rana!"

Vichy ya buɗe cibiyoyin kyakkyawa a duk faɗin Faransa. Ta hanyar yunƙurin ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararru waɗanda ke aiki a nan - a zahiri, masanan kayan kwalliya na farko - duk macen da ta ketare kofa na iya jin kamar abin ƙira. Kuma a wurin fita, baƙo zai sami ƙasida daga jerin "Bari mu ɗan yi magana game da ku" tare da shawarwari masu amfani da yawa da ƙananan binciken game da kulawar fata mai kyau.

70-e

A cikin 1973, alamar ta kasance ƙarƙashin jagorancin tsohon ɗan ƙasarmu Igor Deminov. Kuma ya yanke shawarar komawa zuwa tushen, zuwa ka'idar farko na Vichy - tsarin kimiyya mai tsanani. Ceto ya sake zama ruwa, ko da yake ba zafi ba. Aqualia shine na farko don alamar ba kawai moisturizing ba, har ma da kirim mai riƙe da danshi, ko kuma wajen, emulsion. Ƙaddamarwar ta kasance tare da bayani da cikakken yakin neman bayanai game da yadda rashin ruwa ke faruwa, dalilin da yasa fata ke buƙatar danshi da kuma inda ta shiga. Juyi ne! Har wala yau, layin Aqualia Thermale, mai alaƙa da wannan Equalia, yana nan a cikin fayil ɗin alamar.

80-e

Ana adana ɗaruruwan haƙƙin mallaka don bincike da ƙirƙira a cikin ma'ajiyar Vichy, creams tare da collagen, elastin, enzymes, da kowane nau'in abubuwa masu aiki. Sabbin labarai na kimiyya, sabbin abubuwan ban sha'awa da aka bincika a hankali kuma, sun zama creams da emulsions, an rufe su a cikin kwalba da kwalabe tare da tambarin alamar don faranta wa mata nan da nan, kuma nan da nan an ƙirƙira maza, waɗanda aka ƙirƙira kayan kwalliya masu inganci.

90-e

Kamar yadda mutum ya fara fahimtar asalinsa da tarihin iyalinsa fiye da shekaru, don haka Vichy a cikin 90s ya dawo, a zahiri, zuwa asalin - mafi daidai, ga maɓuɓɓuka. Tun 1995, duk kayayyakin Vichy sun sake dauke da thermal ruwa daga abin da wannan labarin ya fara. An tabbatar da ingancin ruwan Vichy ta yawancin binciken kimiyya.

karni na XXI

Binciken kimiyya akai-akai tare da alhakin muhalli da zamantakewa. Samarwa daga shekara zuwa shekara yana ɗaukar matakai zuwa mafi girman abokantaka na muhalli. Af, har yanzu kuna iya shaka a cikin iska mai tsabta na Auvergne kuma ku ji daɗin zaman ku a otal ɗin Vichy spa har yau.

Kayan shafawa Vichy

A cikin tarin Vichy, kowa zai sami samfurin da ya dace da kansa. Ana sabunta shi koyaushe tare da sabbin kayan kwalliya don nau'ikan fata daban-daban da buƙatu daban-daban.

Sabuwar Vichy 2018-2019

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