Snowboarding sha'awa ne, aikin rayuwa, kira kuma a lokaci guda ƙauna mai girma. Don haka tunanin abokai uku daga garin Clermont-Ferrand na Faransa, suna ƙirƙirar a cikin 2008 alamar Hotuna Organic. Jeremy, Julien da Vincent sun kasance abokai tun suna yara, suna hawa skateboards a cikin titunan birnin da kuma kan dusar ƙanƙara tare, suna fita cikin tsaunuka. Jeremy masanin gine-gine ne wanda ya tsara don kasuwancin iyali, amma ya yi mafarkin kasuwancinsa da ke da alaka da dorewa da muhalli. Vincent ya sauke karatu daga Makarantar Gudanarwa kuma yana shirye-shiryen jadawalin aikinsa a ofis. Julian ya yi aiki a Paris a cikin kasuwancin Coca-Cola. Su ukun sun haɗu da ƙaunar al'adun titi - sun kalli fina-finai, sun bi 'yan wasan da suka yi wahayi zuwa ga ƙirƙirar layin tufafi. Babban ƙa'idar da aka zaɓa gaba ɗaya ita ce abokantaka na muhalli da aiki tare da abubuwa masu dorewa. Wannan ya kafa tushen ba kawai don ƙirƙirar samfuran tufafi ba, amma ga dukan kasuwancin gaba ɗaya.
Mutanen sun bude "helkwatarsu" na farko a ginin sabis na mota. Ba a dauki lokaci mai tsawo ba don fito da suna: a cikin 2008, an saki fim game da hawan dusar ƙanƙara. "Hoton Wannan". Sun dauki Hoto daga gare ta, sun kara da mahimmin ra'ayin Organic - kuma kasada ta fara! Ma'anar samarwa ya bayyana a fili: mutanen sun zaɓi mafi kyawun kayan da za su iya dacewa da muhalli, sun kirkiro nasu zane na musamman, wanda ya tsaya tare da launuka masu ban sha'awa da kyau. An faɗaɗa kewayon tufafin a hankali, tare da duk samfuran da aka yi daga 100% da aka sake yin fa'ida, na halitta ko kayan da aka samu cikin kulawa. Hankalin ya kasance mai sauƙi: muna tafiya a cikin duwatsu, muna ƙauna da godiya ga yanayi, muna gode masa saboda dukiyarsa, don haka ba ma so mu dame ma'auni kuma mu cutar da yanayin duniya.
A cikin 2009, masu ƙirƙirar Hotuna Organic sun zagaya Turai tare da tarin farko. A Faransa da Switzerland, samfuran samfuran da ƙima sun kasance masu sha'awa. A waccan shekarar, Hoton ya ƙaddamar da tarin farko na riguna na polyester da aka sake yin fa'ida. A karshen shekarar, mutanen sun riga sun kai kayansu zuwa shaguna 70 a Faransa da Switzerland. A cikin 2010, an riga an sayar da alamar a Rasha. Hoto Organic ya kasance yana neman sabbin abubuwa don samar da mafi kyawun yanayin muhalli kuma a lokaci guda kayan aiki masu kyau.
A cikin 2011, a mataki na tarin hunturu na uku, ya zama bayyananne nawa ragi masana'anta a zahiri ya rage bayan samarwa. Kamfanin ya yanke shawarar yin amfani da waɗannan gyare-gyaren da yin sutura don jaket ɗin dusar ƙanƙara daga gare su. An kira shirin "Ceto Factory". A ƙarshen 2013, Hoton Organic yana siyar da lalacewa mai dorewa a cikin ƙasashe 10 ta hanyar dillalai 400.
Ba da daɗewa ba Hoto ya kafa haɗin gwiwa tare da Agence Innovation Responsable, ƙungiyar Faransa wacce ke ƙirƙirar dabarun ci gaba ga kamfanoni masu dorewa. AIR ya taimaka a cikin shekaru da yawa Hoto Organic rage sawun carbon, aiwatar da eco-tsarin da ƙirƙirar nasa shirin sake amfani. Misali, kowane abokin ciniki na Hoto na Hotuna zai iya gano a kan gidan yanar gizon alamar irin nau'in sawun yanayi da ya barsayen wani abu ko wani.
Samar da gida yana rage tasirin muhalli sosai. Tun daga 2012, an samar da wasu samfuran Hotuna a Annecy, Faransa, tare da binciken Jonathan & Fletcher na bincike da haɓakawa, wanda ke ƙirƙirar samfuran tufafi. An kimanta shirin muhalli na hoto a matakin mafi girma. Jaket ɗin da za a iya sake yin amfani da shi cikakke ya sami lambobin yabo na zinariya guda biyu a cikin 2013 "Kwararrun Muhalli" a babban nunin wasanni na duniya ISPO.
Shekara hudu Tawagar hoto ta girma zuwa mutane 20. Dukkansu sun yi aiki a Annecy da Clermont-Ferrand a Faransa, suna hulɗar yau da kullum tare da ƙungiyar ci gaba da ta warwatse a duniya. A cikin 2014, kamfanin ya gudanar da wani gagarumin Hotuna Innovation Camp, inda ya gayyaci abokan ciniki. Tare da masu yawon bude ido da matafiya, waɗanda suka kafa kamfanin sun gina dabarun haɓaka alama, sun tattauna abin da za a iya ingantawa da ƙarawa a cikin nau'in.
A cikin shekara ta bikin cika shekaru bakwai na alamar, mahaifin Jeremy, masanin gine-gine kuma mai fasaha, ya kirkiro kwafi don tarin tufafi na musamman. A cikin wannan shekarar, bayan shekaru biyu na ci gaba da bincike, Picture Organic ya fitar da kwalkwali mai dacewa da yanayi gaba daya. An yi na waje daga polylactide polymer na tushen masara, yayin da rufin da wuyansa an yi su daga polyester da aka sake yin fa'ida.
Ta hanyar 2016, alamar ta riga ta sayar da tufafinta a cikin kasashe 30. Haɗin gwiwar Hoto Organic tare da Asusun Kula da namun daji na Duniya (WWF) ya zama abin tarihi. Don tallafawa shirin WWF Arctic, wanda aka sadaukar don kiyaye wuraren zama na Arctic, Hotuna Organic. fitar da haɗin gwiwar haɗin gwiwa tarin tufafi tare da alamar panda mai iya ganewa.
A yau, Picture Organic yana samar da dorewa, tufafi masu dacewa da yanayi don hawan igiyar ruwa, yawo, dusar ƙanƙara, jakunkuna, jakunkuna na kankara da dusar ƙanƙara da ƙari. Alamar tana haɓaka sabon ƙarni na tufafi wanda ba zai cutar da yanayi ba. Dukkanin tufafin dabi'a na Hotuna an tabbatar da su ta Ma'auni na Yadawa na Duniya da Matsayin Abun Halitta. Kashi 95% na audugar da aka kera samfuran tambarin daga cikin su na halitta ne, sauran kashi 5% kuma an sake yin amfani da su auduga. Auduga na halitta ya fito ne daga samar da Seyfeli na Turkiyya, wanda ke cikin Izmir. Kamfanin yana amfani da robobin da aka sake sarrafa su don yin jaket. Ana yin jaket ɗaya daga kwalabe na filastik 50 da aka sake yin fa'ida - ana juya su zuwa zare ta amfani da fasaha na musamman kuma ana saka su cikin tufafi. Kamfanin yana jigilar kayayyakinsa ne ta ruwa: sawun carbon na kilomita 10 akan ruwa ya kai kilomita 000 na motsin mota akan hanya.
A Rasha, Hotuna Organic tufafi za a iya saya a Moscow, St. Petersburg, Volgograd, Samara, Ufa, Yekaterinburg, Perm, Novosibirsk da sauran birane.