Contents
Yanzu a cikin kasuwar software na cikin gida akwai duka watsawar tsarin CRM. A gefe guda, wannan gasa ce mai lafiya, saboda ba manyan ƙwararrun IT kaɗai ke sakin samfuran su ba. Akwai "siremki" daga ƙananan kamfanoni-masu sha'awar, waɗanda, watakila, sun fi fahimtar bukatun ƙananan kasuwancin. Amma ire-iren tayin kuma yana nufin radadin zabi ga mai amfani. Kuma lokacin da kai ɗan kasuwa ne, ka riga ka sami damuwa sama da kai.
A cikin 2022, mafi kyawun tsarin CRM na ƙananan 'yan kasuwa ba kawai tsarin da ke daidaita hargitsin aiki da kuma fitar da tallace-tallace ba. Shirye-shiryen da suka fi nasara suna sarrafa kasuwancin - tallace-tallace, kudi da sauran sassa. Tsakanin kansu, shirye-shiryen sun bambanta da ayyuka, kayan aiki, ƙira da farashi.
Zabin Edita
Cika
Tun asali an kirkiro tsarin ne don bukatun kananan kamfanoni. Kuma a cikin 2022, da wuya ya yi kama da ofishi a cikin ma'anar gargajiya - komai yana cikin motsi, a kan tafi. Saboda haka, kamfanin ya yi babban fare kan haɓaka aikace-aikacen wayar hannu. Ba abin wasa ba ne, amma akwai ma mafita ga wayoyin hannu akan Windows, wanda a yau sun riga sun zama rashin ƙarfi a duniyar na'urori.
Kuma duk da haka, cikakken tsarin kula da masu haɓakawa yana farantawa. CRM yana haɗawa da gidajen yanar gizo da wayar tarho, har ma da taswira daga Google. Baya ga mazugi na tallace-tallace na yau da kullun, wannan CRM yana iya bin diddigin kuɗaɗen kuɗaɗen kamfani, yin aiki azaman mai sarrafa ɗawainiya (jadawalin ɗawainiya na ma'aikata).
Masu kirkiro sun cika buri na kananan sana’o’i a kasarmu ta yadda ba sa shakkar yin nuni da cewa mai tsara kudi na CRM shima ya dace da lissafin shiga sau biyu. Kamar, idan ainihin lambobin ba su yarda da na hukuma ba. Wani abu mai ban sha'awa: rashin yiwuwar share wasu ayyuka don kada ma'aikata ba za su iya "zamba".
Shafin hukuma: promo.fillin.app
Features
| Babban manufar | tallace-tallace, sarrafa kaya, ƙididdigar kuɗi, mai sarrafa ɗawainiya |
| Free version | Ee, kwanaki 10 na samun dama bayan amincewar aikace-aikacen |
| price | 30 rubles kowace rana don kayan aiki na asali |
| girke | sigar yanar gizo a cikin gajimare da app don wayowin komai da ruwan |
Abvantbuwan amfãni da rashin amfani
Top 10 Mafi kyawun Tsarin CRM don Ƙananan Kasuwanci A cewar KP
1. HelloClient
An yi shirin tare da ido kan kasuwancin da ke ba da sabis. Bugu da ƙari, an yi tunanin mafi girman kewayon, har zuwa shagunan gyaran mota, ɗakunan yoga da gyaran wayoyin hannu. Ƙwararren yana ba ku damar kula da tushen abokin ciniki, sarrafa lissafin kuɗi da kuma sanya ayyuka ga takamaiman ma'aikata.
Kuna iya ɗaure bayanai daga rijistar tsabar kuɗi ta kan layi a cikin CRM. Yana da alama alama ce mai mahimmanci kuma mai mahimmanci a cikin 2022, amma ba duk kamfanoni suna "masu matsala" da kansu tare da irin wannan cigaba ba. Kyakkyawan tsarin biyan albashi. Maigidan na iya saita "ka'idojin wasan": wace yarjejeniya, wacce aka ba da kari, da kuma wane mataki ya dace da hukunci.
Shafin hukuma: helloclient.ru
Features
| Babban manufar | tallace-tallace, lissafin sito, ƙididdigar kuɗi, sarrafa ma'aikata |
| Free version | Ee, don umarni 40 na farko |
| price | 9$ (720 rubles) kowace wata don siyarwa ɗaya |
| girke | sigar yanar gizo a cikin gajimare da app don wayowin komai da ruwan |
Abvantbuwan amfãni da rashin amfani
2. Brizo CRM
Masu zanen kaya sun yi nasarar tattara babban saitin zaɓuɓɓuka a cikin taƙaice harsashi na wannan CRM. Ɗauki ainihin aikin kowane shirin zamani - sarrafa tallace-tallace. A cikin wannan tsarin, ba kawai an gina mazurari na gargajiya ba. Yana yiwuwa a yi aiki tare da 'yan kwangila, saita ayyuka ga ma'aikata, biye da riba na ma'amaloli, haɗawa tare da abokan ciniki na imel da widgets na yanar gizo.
Tare da ajiyar kuɗi, kuma, duk abin da ke cikin tsari mai kyau: duk wanda yake so ya shiga cikin lambobi, don yin magana, ƙidaya kuɗi, zai gamsu. Gyara gibin kuɗi, kalanda na biyan kuɗi, kasafin kuɗi. Sauƙaƙan daftari. Idan kuma an ƙara lissafin sito, zai yi kyau.
Shafin hukuma: brizo.ru
Features
| Babban manufar | tallace-tallace, nazarin kudi, sarrafa ma'aikata |
| Free version | Ee, cikakken damar kwana 14 |
| price | 5988 rubles a kowace shekara ga kowane ma'aikaci tare da biyan kuɗi na lokaci ɗaya |
| girke | sigar yanar gizo a cikin gajimare da app don wayowin komai da ruwan |
Abvantbuwan amfãni da rashin amfani
3. Business.ru
A baya can, ana kiran wannan tsarin "Class365". Amma kamfanin ya sake yin amfani da shi, ya inganta aikin kuma ya yi CRM mai ban sha'awa ga ƙananan kasuwanci da matsakaici. Babban fa'idarsa shine matsakaicin daidaitawa na ayyuka zuwa dokoki a fagen kasuwanci (EGAIS, lakabin dole, tebur tsabar kuɗi). Masu haɓakawa suna yin fare mai ƙarfi akan haɓaka kantin sayar da kan layi na abokin ciniki.
Tsarin yana iya zana ƙididdiga, daftari, karɓar biyan kuɗi, da gudanar da sarrafa takaddun lantarki. A zahiri, ya fi CRM, “tsarin yanayi” ne: cikakken saitin sabis a cikin kwalba ɗaya. Akwai sarrafa kaya, za ku iya saita tsarin rangwame - sau da yawa wannan muhimmin al'amari na tallace-tallace ya ɓace ta wasu 'yan kasuwa na kasuwa. Ga ƙananan 'yan kasuwa, akwai kuɗin fito na demokradiyya "Cashier" da "Cashier +".
Shafin hukuma: online.business.ru
Features
| Babban manufar | tallace-tallace, nazarin kudi, lissafin sito |
| Free version | i, na har abada, amma tare da raguwar aiki sosai ko kwanaki 14 tare da cikakken saitin ayyukan CRM |
| price | 425 - 5525 rubles kowane wata lokacin da aka biya don shekara (kwandin kuɗin fito ya haɗa da adadin ma'aikata daban-daban da samun damar ƙarin ayyuka) |
| girke | sigar yanar gizo a cikin gajimare da app don wayowin komai da ruwan |
Abvantbuwan amfãni da rashin amfani
4. amoCRM
Kamfanin yana da tayin fakiti na musamman don ƙananan kasuwanci, farashi na musamman. Kuna biya nan da nan na shekara, amma yana fitowa mai rahusa fiye da kuɗin biyan kuɗi na wata-wata. Jadawalin kuɗin fito ya ƙunshi iyakar buɗe ma'amala sau biyu (har zuwa 1000 akan kowane asusu) fiye da tsarin asali.
Kamar yadda ya dace da mafi kyawun CRM, sabis ɗin na iya tara buƙatun daga wasiku, widgets na gidan yanar gizo, cibiyoyin sadarwar jama'a, taɗi da kiran waya a cikin mazugin tallace-tallace. Abin da ya fi dacewa don aiki shine tarin wasiku daga duk akwatunan wasiku. An gina Messenger a cikin tsarin. A cikin ka'idar, idan ba kwa son aiwatar da sabon Slack, Hangouts da sauransu, don kada ku samar da musaya, zaku iya amfani da mahimman abubuwan amoCRM.
Masu haɓakawa sun yi nasara "autopilot" na tallace-tallace: ta hanyar tsarin, za ku iya waƙa da yadda abokin ciniki ke amsawa ga tayin "dumama". Misali, ko ya je shafinku bayan aika saƙon imel.
Shafin hukuma: amocrm.ru
Features
| Babban manufar | sale |
| Free version | Ee, kwanaki 14 na samun dama bayan amincewar aikace-aikacen |
| price | 499, 999 ko 1499 rubles ga mai amfani kowane wata ko ƙimar musamman don ƙananan kasuwancin |
| girke | sigar yanar gizo a cikin gajimare da app don wayowin komai da ruwan |
Abvantbuwan amfãni da rashin amfani
5. WireCRM
Masu haɓaka CRM suna sanya WireCRM azaman mai gini. Fannin aikace-aikacen yana da kaifi da gaske don saitunan wuraren aiki masu sassauƙa. Yayi muni da ƙira don 2022 yana da ma'ana. Amma tsarin yana da sauri. Don saita shi, kuna buƙatar zuwa samfuran kantin kayan alama. Ya yi kama da kantin kayan zamani don wayoyin hannu (AppStore da Google Play). Kuna zaɓi tsarin da ake buƙata, zazzage shi kuma ya bayyana a cikin CRM ɗin ku. Na'urorin suna da kyauta (idan kun riga kun biya don dukan shirin), akwai kusan ɗari daga cikinsu.
Daga cikin zaɓuɓɓukan - duk abin da mafi kyawun CRM ke buƙata: cikakken mai tsarawa ga ma'aikata, lissafin abokan ciniki, tallace-tallace da ma'auni. Akwai kayan aikin atomatik don ƙirƙirar ba kawai daftari ba, har ma ayyuka da tayin kasuwanci. A cikin CRM, zaku iya ƙirƙirar asusun sirri don abokin ciniki. Ga ƙananan kasuwancin, wannan ba shi da mahimmanci, amma damar yana da ban sha'awa.
Shafin hukuma: wayacrm.com
Features
| Babban manufar | tallace-tallace, lissafin sito, nazarin kudi, sarrafa ma'aikata |
| Free version | Ee, kwanaki 14 na samun dama bayan amincewar aikace-aikacen |
| price | 399 rubles kowace wata ga kowane mai amfani |
| girke | sigar yanar gizo a cikin gajimare, aikace-aikacen hannu |
Abvantbuwan amfãni da rashin amfani
6. LPTracker
CRM don ƙananan kasuwancin, wanda aka yi niyya don aiki har ma da tallace-tallace mai tsanani. Bugu da ƙari, aiki da kai a nan, ta ma'auni na 2022, an kawo shi zuwa cikakke: sabis ɗin na iya gudanar da tallace-tallace, kiran abokan ciniki (bot ɗin murya) da kuma tace aikace-aikacen da ba a yi niyya ba don kada ma'aikata su ɓata lokaci a kansu. Akwai ko da wani zaɓi na "hacker": shirin zai iya samun lambobin abokan ciniki da suka ziyarci rukunin yanar gizon ku, amma ba su sayi komai ba kuma suka tafi ga masu fafatawa.
CRM na iya rarraba ayyuka ta atomatik ga ma'aikata (misali, yin kira akan wannan aikace-aikacen), adana bayanan lamba, zaku iya kiyaye kalanda na tarurrukan aiki da ayyuka, yin bayanin kula ga kowane abokin ciniki.
Shafin hukuma: lptracker.io
Features
| Babban manufar | sale |
| Free version | CRM kyauta ne ga kamfani na har zuwa ma'aikata 35, ana biyan ƙarin ayyuka - ana samun cikakken saitin su kyauta na kwanaki 14. |
| price | 1200 rubles kowace wata don mai amfani ɗaya tare da damar yin amfani da duk ƙarin zaɓuɓɓuka tare da wasu iyakoki |
| girke | sigar yanar gizo a cikin gajimare |
Abvantbuwan amfãni da rashin amfani
7. Flowlu
"Sieremka" tare da kayan aikin sarrafa kamfani a cikin sarari guda. Ya dace da kasuwancin da suka kafa tsarin su daidai da falsafar Agile (tsarin sabon tsarin gudanar da ayyukan wanda ayyuka da abubuwan da suka fi dacewa ke canzawa koyaushe).
Kwamitin yarjejeniyar a cikin CRM mai sauƙi ne kuma na gani. Za a iya ƙirƙira maɓalli don kowane yanayin tallace-tallace. Akwai tsarin yin alama ayyuka da ma'amaloli. Tsarin yana gaya wa ma'aikata abin da za su yi na gaba. Tabbas, akwai haɗin kai tare da wayar tarho, abokan cinikin imel da gidajen yanar gizo.
Za a iya haɗa cikakken cikakken bayani akan abokan ciniki. Kyakkyawan tsarin bayar da rahoto tare da ikon kimanta tallace-tallace don kowane mazurari.
Shafin hukuma: ruwa.ru
Features
| Babban manufar | tallace-tallace, nazarin kudi |
| Free version | i, tare da iyakantaccen aiki |
| price | 1890 rubles kowane wata don masu amfani biyar lokacin da aka biya na shekara guda a gaba |
| girke | sigar yanar gizo a cikin gajimare, aikace-aikacen wayar hannu |
Abvantbuwan amfãni da rashin amfani
8 Trello
A cikin 2022, wannan shine watakila mafi kyawun fasalin CRM kyauta don ƙananan kasuwanci. Hakanan akwai zaɓuɓɓukan biyan kuɗi, amma ƙaramin kamfani na iya yin sauƙi ba tare da su ba.
Sanannen katunan sa masu alama na ayyuka da ayyuka na yanzu. Ana kiran wannan hanyar kanban. Yanzu wasu masu siyar da CRM sun karbe shi, amma Trello shine mai haɓakawa anan.
Aikace-aikacen yana da buɗaɗɗen API ("application programming interface"), wanda ke nufin cewa idan akwai mai tsara shirye-shirye a cikin ƙungiyar, zai iya canza tsarin don ayyukanku.
Shafin hukuma: trello.com
Features
| Babban manufar | gudanar da aikin, tallace-tallace |
| Free version | A |
| price | $5-17,5 kowane wata ga kowane mai amfani tare da tsawaita damar shiga |
| girke | sigar yanar gizo a cikin gajimare da aikace-aikacen ma'aikata |
Abvantbuwan amfãni da rashin amfani
9. Social CRM
CRM ya dace da kamfanoni waɗanda yawancin abokan ciniki suka fito daga cibiyoyin sadarwar jama'a. Database yana da cikakken daki-daki. Ta hanyarsa, zaku iya rarraba abokan ciniki har zuwa takamaiman samfurin da suka taɓa saya daga gare ku. An saita masu tuni ga kowane mai siye.
Yana aiki tare da manyan cibiyoyin sadarwar jama'a: yana ba ku damar shigar da widget din akan rukunin yanar gizon, ta hanyar da baƙo zai iya rubuta muku ta atomatik daga hanyar sadarwar zamantakewa mai dacewa.
Shafin hukuma: socialcrm.ru
Features
| Babban manufar | sale |
| Free version | babu |
| price | 899 rubles kowace wata da mai amfani |
| girke | sigar yanar gizo a cikin gajimare |
Abvantbuwan amfãni da rashin amfani
10. RetailCRM
App ɗin zai taimaka canza jagora (abokan ciniki masu yiwuwa) daga saƙon nan take, cibiyoyin sadarwar jama'a da sauran tashoshi zuwa tallace-tallace. Mafi dacewa don kasuwanci. Akwai algorithm wanda za'a iya daidaita shi ta hanyar da ta atomatik rarraba umarni ga ma'aikatan da suka dace.
Ana kuma shigar da oda a cikin tsarin. Bayan haka, a cikin taga guda, zaku iya aiki tare da duk bayanan. Kuna iya haɓaka shirin amincin ku don riƙe abokan ciniki.
Ana aiwatar da sashin nazarin da ban sha'awa: yana nuna ba kawai rasidun kuɗi ba, amma rarrabuwa zuwa takamaiman nau'ikan da samfuran, karanta takamaiman tallace-tallace na ma'aikata, da saka idanu kan ayyukan kuɗi.
Shafin hukuma: retailcrm.ru
Features
| Babban manufar | tallace-tallace, nazarin kudi |
| Free version | Ee, oda 300 a kowane wata tare da iyakantaccen aiki ko damar kwana 14 zuwa cikakken sigar |
| price | 1500 rubles kowace wata da mai amfani |
| girke | sigar yanar gizo a cikin gajimare ko shigarwa akan sabar ku |
Abvantbuwan amfãni da rashin amfani
Yadda ake zaɓar tsarin CRM don ƙaramin kasuwanci
Gajartawar CRM tana nufin “Gudanar da dangantakar Abokan ciniki”, wanda ke nufin “Gudanar da dangantakar abokin ciniki” a Turanci. Sabis ɗin yana taimakawa wajen daidaita hanyoyin kasuwanci. Da farko, dangane da tallace-tallace na ayyuka da aiki akan ayyukan.
Mafi kyawun CRMs a cikin 2022 an ƙirƙira su don taimakawa kamfanoni haɓaka dangantakar abokan ciniki na dogon lokaci da kuma taimaka wa masu siyar da kusancin kulla yarjejeniya mai nasara.
Manufar Farashi
Ɗaya daga cikin muhimman al'amura a cikin ƙananan kasuwanci. Lokacin da kowane dinari ya ƙidaya kuma ɗan kasuwa ya biya kuɗi mai yawa daga aljihunsa, dole ne ku zaɓi software a hankali. Yanzu masu kirkiro CRM a mafi yawan lokuta suna amfani da samfurin kunshin biyan kuɗi, da kuma kiɗan zamani da sabis na fim.
A gefe guda, ya dace: kuna biya sau ɗaya a wata, a cikin kashi-kashi, idan an samar da shi, za ku iya siyan ayyukan da ake bukata ko cire wadanda ba dole ba. A gefe guda, samfurin biyan kuɗi yana da amfani da farko ga masana'antun. Yana haɗa kamfani akan samfurin sa, yana sa ya dogara da shi. Kamfanoni masu haɓaka kuma suna samun kuɗi, don haka suna samar da dabarun talla don samun kuɗi mai yawa daga mai amfani gwargwadon iko. Da farko, ta hanyar sanya haɗin ƙarin zaɓuɓɓuka. A nan dole ne dan kasuwa ya bude idanunsa.
Wani ɓangare na CRM yana aiki akan samfurin kama da ka'idar ma'auni akan lissafin tarho. Daga ma'auni na abokin ciniki don kowane sabis na aikace-aikacen, alal misali, kira, ƙirƙirar sabon aikin, haɗin haɗin ma'aikaci, an cire kuɗi daga asusun.
Kafin siyan CRM, bincika idan mai bayarwa yana da tallace-tallace da rangwame. Misali, lokacin biya daga watanni 3-6-12, da sauransu.
Saitin fasalin da ake buƙata
Ba koyaushe ba ne bayyananne daga tallan CRM abin da tsarin zai iya yi, da waɗanne kayan aikin da ba su da shi kuma ba za su samu ba. Wannan shi ne inda cikakken sigar kyauta ya zo da amfani. Lokacin ganawa, kula da abubuwa masu zuwa:
- Zana tushen abokin ciniki da kafa shi. Don samun damar duba tarihin hulɗa tare da mai siye, zaɓi mafi kyawun tayi masa.
- Tarin aikace-aikace daga albarkatu daban-daban. Daga ina abokan cinikin ku za su zo daga kasuwancin ku? Jerin aikawasiku, niyya na gidan yanar gizo, cibiyoyin sadarwar jama'a da manzanni nan take? Yana da mahimmanci don tattara duk tashoshi na tallace-tallace a wuri guda don dacewa da aiki.
- CRM yakamata ya taimaka masu sarrafa siyar. Ba da shawarar aikin algorithm kuma sami aikin tunatarwa.
Ƙarin zaɓuɓɓuka masu amfani
Mafi kyawun tsarin CRM na iya doke lambobi: gudanar da nazarin kudi na ma'amaloli masu nasara, rasit, aiki tare da lissafin kudi. Shirye-shiryen ci gaba suna taimakawa wajen ƙididdige albashi da gina tsarin ƙarfafawa ga ma'aikata.
Haɗin kai tare da wasu ayyuka
A yau, ko da ƙananan kasuwanci ana tilastawa yin amfani da ayyuka da yawa lokaci guda don samun nasarar aiki. Kula da gidan yanar gizo, cibiyoyin sadarwar jama'a, manzannin aiki, aikace-aikacen kansu. Mutane da yawa suna amfani da IP-telephony don kiran abokan ciniki. Yana da mahimmanci cewa an daidaita CRM don aiki tare da shahararrun kayan aikin da ƙungiyar ku ke amfani da su.
Shahararrun tambayoyi da amsoshi
KP tana amsa tambayoyin masu karatu Daraktan SkySoft, wanda ke aiwatar da tsarin CRM, Dmitry Nor.