McHive, sabon gidan cin abinci na McDonald, baya hidimar burgers ko soya, amma yana aiki kamar cikakken hive. Koyaya, an sanye shi da tagogi don McDrive da tebur na waje. Kuma duk saboda abokan cinikinsa kudan zuma ne.
Baya ga manufar ado, wannan aikin yana da mahimmanci kuma na duniya. Wannan wata hanya ce ta jawo hankali ga matsalar bacewar kudan zuma a doron kasa.
A cewar bincike, kudan zuma suna yin kashi 80 cikin 70 na pollination na duniya, yayin da kashi 90 cikin XNUMX na amfanin gona da ke hidima ga abinci mai gina jiki na ɗan adam suma waɗannan kwari ne suke yin su. Kashi XNUMX% na abincin da ake samarwa a duniya ta wata hanya ko wata ya dogara da aikin kudan zuma.
McDonald's yana so ya haskaka muhimmiyar manufa na kudan zuma na daji a duniya tare da taimakon McHive.
Da farko, an sanya hiki mai aiki a kan rufin gidan abinci ɗaya, amma yanzu adadinsu ya ƙaru zuwa kamfanoni biyar.
An ƙirƙira shi tare da haɗin gwiwar Nord DDB kuma ana ɗaukarsa a matsayin "McDonald's mafi ƙanƙanta a duniya", wannan ƙaramin tsari yana da fa'ida ga dubban ƙudan zuma don yin kyakkyawan aikinsu.
Za mu tunatar, a baya mun fada cewa McDonald's sun cika da buƙatun menu na masu cin ganyayyaki.