Masana'antar rediyo a duniyar zamani tana cikin yanayi mai ban sha'awa. Ana samun ƙarin masu fafatawa a cikin nau'ikan sabis na kiɗa da kwasfan fayiloli, amma a lokaci guda, rediyo, ko da yake ƙarƙashin babban matsin lamba, yana ci gaba da riƙe matsayinsa a kasuwa, kuma a cikin yanayi na rikice-rikice har ma yana nuna ingantaccen ingantaccen yanayin duka a cikin. sharuddan ɗaukar hoto da lokacin sauraro.
Me yasa rediyo ta kasance babban tushen bayanai ga miliyoyin mutane? Wane matsayi na musamman aka ba wa rediyon kiɗa a yau? Yawancin karatu sun nuna cewa rediyo yana da wata kadara ta musamman: don murmurewa da sauri a lokutan rikici kuma ya zarce aikin da ya gabata.
Rediyo a cikin rikici: dalilan shahararsa
A Rasha, yayin barkewar cutar sankara, a cewar Mediascope, tsawon lokacin sauraron rediyo ya karu da mintuna 17. A yau, bisa ga yanayin rashin kwanciyar hankali na siyasa da tattalin arziki, bisa ga wani binciken da aka gudanar daga Maris 14 zuwa Afrilu 3, 2022, 87% na mazauna Moscow sama da shekaru 12 suna ci gaba da sauraron rediyon tsawon lokaci guda. kafin, ko fiye.
Samun dama
Daya daga cikin dalilan da ke haifar da irin wannan motsi, masana sun ce rediyon kyauta ne, kuma samun damar yin amfani da shi kyauta ne.
Amincewar
Har ila yau, rediyo ya kasance tashar sadarwar da masu sauraro suka fi amincewa da ita, wanda ke zama mahimmanci a lokacin da kafofin watsa labaru ke cika da karya. A cewar wani bincike na Eurobarometer a Cibiyar Rasha, 59% na yawan jama'a sun amince da rediyo. Kasashe 24 cikin 33 na EU sun dauki rediyo a matsayin mafi amintaccen tushen bayanai.
Tasirin warkewa
Akwai wani bayani kan irin shaharar rediyo. Bisa ga binciken da aka gudanar a watan Maris-Afrilun wannan shekara, 80% na masu amsa suna kunna rediyo lokacin da suke son farantawa kansu rai. Wani 61% sun yarda cewa rediyo ya kasance kyakkyawan tushe don rayuwarsu.
Masana al'adu suna magana game da babbar rawar warkewa na kiɗa. Doctor of Art History, Doctor of Cultural Studies kuma Farfesa na Moscow Institute of Physics da Technology Grigory Konson yana ganin tasirin kiɗa akan yanayin tunanin ruhin ɗan adam ta wannan hanya:
“Wata kida tana shiga cikin sauti tare da ƙwaƙƙwaran motsin rai na mutumin da ya nutse cikin wani yanayi na tunani. Kiɗa ya zama wani ɓangare na rayuwar yau da kullun, tana tsara hanyar aiki kuma, a ƙarshe, ita kanta rayuwa. Idan kun yi amfani da taimakon «music» daidai, don jin daɗin kanku, sauraron, alal misali, waƙoƙin da kuka fi so akan rediyo, kusan koyaushe za ku iya haɓaka ra'ayin ku na duniya cikin tsari da kuma girman kai.
Matsayi na musamman a cikin wannan mahallin nasa ne na kiɗa da rediyon nishaɗi, musamman, mai da hankali kan abun cikin harshen Rashanci.
Dangane da yanayin rashin kwanciyar hankali da cutar sankarau ta haifar da cutar sankarau da abubuwan da ke faruwa a yanzu, masu sauraro a cikin hankali suna ƙoƙarin fahimtar abin da ke ciki, wanda ke taimakawa yaƙi da damuwa, nemo wuraren tallafi a rayuwa, kuma yana haifar da fahimtar abin da ke faruwa.
"Irin yadda mutane ke buƙatar kiɗa mai kyau, kusancin hankali, saba, amintattun DJs, kuma mafi mahimmanci, tunatarwa mai sauƙi cewa komai zai yi kyau, komai zai yi aiki, ya zama sananne musamman yayin bala'in kuma yanzu yana kan gaba. ,” in ji shugaban gidan rediyon Rasha, gidan rediyo da ke watsa waƙoƙin yaren Rasha kaɗai, Dmitry Olenin. Yana da mahimmanci ga kowane mai gabatarwa ya ji wannan buƙatar masu sauraro a cikin ku. Kuma za mu iya cewa masu gabatar da shirye-shiryen Rediyon Rasha a yanzu suna da muhimmiyar rawa da kuma taka rawar gani."
Rikicin da ake fama da shi a yau dangane da takunkumin da aka kakabawa kasar zai iya zama wani tushe na rediyo: abin da zai ba masana'antar damar kaiwa wani sabon mataki na ci gaba. Yana da mahimmanci kawai don ganin wannan damar.