“Wace guguwa ce za ta kashe mutane da yawa, mai suna Maria ko Mark? Babu shakka, babu bambanci a nan. Kuna iya sanya sunan guguwar duk abin da kuke so, musamman lokacin da kwamfutar ta zaɓi wannan sunan ba da gangan ba. A zahiri, duk da haka, mai yiwuwa guguwar Maria ta kashe mutane da yawa. Guguwar da ke da sunayen mata da alama ba ta da haɗari ga mutane fiye da waɗanda ke da sunayen maza, don haka mutane ba su yin taka tsantsan." Littafin ƙwararren masanin ilimin ɗan adam Richard Nisbett yana cike da irin waɗannan misalai masu ban mamaki da ban mamaki. Da yake nazarin su, marubucin ya gano hanyoyin kwakwalwa, wanda ba mu kula da su ba. Kuma wanda, idan kun san game da su, zai taimake mu da gaske, kamar yadda subtitle na littafin yayi alkawari, don yin tunani mafi inganci, ko kuma wajen tantance yanayi da yanke shawara mafi kyau a kowane ɗayan su.
Alpina Publisher, 320 p.